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Add Google Analytics to your store

Paste your Google Analytics measurement ID into Crate and we wire GA4 into your storefront automatically — so you can see where visitors come from, what they view, and how they convert.

🖥 Web

Google Analytics tells you how shoppers find and move through your store — which channels send the most visitors, which products draw attention, and where people drop off before buying. It's the foundation for deciding what to promote and what to fix.

Crate connects to GA4 with a single value: your measurement ID. Paste it in and Crate adds the Google tag to every storefront page for you — no template edits, no developer.

Where to find your measurement ID

In Google Analytics, open Admin → Data Streams, choose your web stream, and copy the Measurement ID at the top right. It always starts with G- followed by ten characters (for example G-ABCDE12345). Crate needs that ID, not the full gtag snippet.

If you haven't created a GA4 property yet, do that first in Google Analytics — create a property, add a web data stream for your store's URL, and the measurement ID appears immediately.

Verifying it works

After you save, open your live storefront and check Realtime in Google Analytics — your own visit should show up within a minute. If it doesn't, double-check that the ID starts with G- and that your store is published.

Tip: Add your Facebook Pixel in the same Analytics section while you're here — the two work together to show both where buyers come from and how your ads perform.
  1. 1
    Open Online Store

    From your Crate dashboard, open Online Store in the sidebar.

    Add Google Analytics to your store: step 1 (web)
    Web
  2. 2
    Open Preferences → Pixels & analytics

    In the Preferences card, click Edit next to Pixels & analytics to open the storefront Preferences page on the Analytics section.

    Add Google Analytics to your store: step 2 (web)
    Web
  3. 3
    Paste your measurement ID

    In the Analytics section, paste your Google Analytics measurement ID — the G-XXXXXXXXXX value from your GA4 data stream.

    Add Google Analytics to your store: step 3 (web)
    Web
  4. 4
    Save preferences

    Click Save preferences. Crate injects the GA4 tag into your storefront's <head>, and traffic starts appearing in your Google Analytics reports.

    Add Google Analytics to your store: step 4 (web)
    Web